http://www.talkshoe.com/talkshoe/web/tscmd/tc/18410 en-us This work is licensed under a Creative Commons License - Attribution-NonCommercial-ShareAlike - http://creativecommons.org/licenses/by-nc-sa/2.0/ Business If Ed Sullivan were alive and following marketing, PR and social media, this would be his passion (and final hosting job). Join Adam and his peers as we talk work lives, trends in marketing, communications, PR, social media, culture, advice and vice. Email Adam at: aazrock@yahoo.com or ThisDudeAbides.Zand@gmail.com or Twitter @NoOneYouKnow with any future Shoe ideas. This Podcast was created using www.talkshoe.com 720 http://www.talkshoe.com/custom/images/icons/TC-18410-MainIcon.jpg http://www.talkshoe.com/talkshoe/web/tscmd/tc/18410 100 100 Adam Zand Adam Zand's Really Big Shoe If Ed Sullivan were alive and following marketing, PR and social media, this would be his passion (and final hosting job). Join Adam and his peers as we talk work lives, trends in marketing, communications, PR, social media, culture, advice and vice. Email Adam at: aazrock@yahoo.com or ThisDudeAbides.Zand@gmail.com or Twitter @NoOneYouKnow with any future Shoe ideas. This Podcast was created using www.talkshoe.com Adam Zand ThisDudeAbides.Zand@gmail.com clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-166323.mp3 Fri, 21 Nov 2008 16:00:49 -0800 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-166323.mp3 http://recordings.talkshoe.com/TC-18410/TS-166323.mp3 The Big Shoe welcomes Katie Paine and Albert Maruggi to talk about social media in the Presidential Election; research Albert presented with Emily Metzgar, Ph.D at Society for New Communications Research Symposium "Analyzing Social Media in @008 Presidential Election"; what we need to be measuring in PR and social media (Katie is our measurement muse); and how they treated and Tweeted each other so nicely as @kdpaine and @albertmaruggi from opposite ends of political spectrum. ;) Katie is CEO of KDPaine & Partners http://www.kdpaine.com, research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She publishes "The Measurement Standard" newsletter and blog, wrote "Measuring Public Relationships -- The Data-Driven Communicator's Guide to Success" and speaks on measurement issues. Albert is founder of Provident Partners, an integrated marketing consulting firm http://www.providentpartners.net, and has worked on Capitol Hill, the RNC and for President George Bush Sr. and as a journalist. His Marketing Edge podcast and blog is at: http://www.providentpartners.net/blog Business Adam Zand EPISODE24 - Adam Zand's Really Big Shoe The Big Shoe welcomes Katie Paine and Albert Maruggi to talk about social media in the Presidential Election; research Albert presented with Emily Metzgar, Ph.D at Society for New Communications Research Symposium "Analyzing Social Media in @008 Presidential Election"; what we need to be measuring in PR and social media (Katie is our measurement muse); and how they treated and Tweeted each other so nicely as @kdpaine and @albertmaruggi from opposite ends of political spectrum. ;) Katie is CEO of KDPaine & Partners http://www.kdpaine.com, research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She publishes "The Measurement Standard" newsletter and blog, wrote "Measuring Public Relationships -- The Data-Driven Communicator's Guide to Success" and speaks on measurement issues. Albert is founder of Provident Partners, an integrated marketing consulting firm http://www.providentpartners.net, and has worked on Capitol Hill, the RNC and for President George Bush Sr. and as a journalist. His Marketing Edge podcast and blog is at: http://www.providentpartners.net/blog 49:32 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-160149.mp3 Mon, 03 Nov 2008 15:02:27 -0800 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-160149.mp3 http://recordings.talkshoe.com/TC-18410/TS-160149.mp3 The world will fundamentally change on Election Day - The Big Shoe talks to Joseph Carrabis for a preview and a review of political social media efforts and effects. Carrabis is Chairman and Chief Research Officer of NextStage Evolution, LLC, NextStage Global LTD, and a founder of KnowledgeNH, NH Business Development Network and the Center for Semantic Excellence. He's a Senior Research Fellow and Advisory Board Member to the Society for New Communications Research and frequent contributor to www.SoMeElection08.ning.com. You've heard the pundits and the pollsters but what does Joseph's online predictive crystal ball tell about how close the election is (http://tinyurl.com/63hec9); how messages are being received and re-interpreted and if O.J. Simpson is really a factor - http://tinyurl.com/669kc8. We'll catch up on Joseph's consulting business (http://www.nextstagevolution.com) and share best practices for marketers in the fields of predictive intelligence, persuasion engineering and interactive analytics. On the day before the election, Joseph Carrabis and The Really Big Shoe will reveal what's behind the voting booth curtain. Business Adam Zand EPISODE23 - Adam Zand's Really Big Shoe The world will fundamentally change on Election Day - The Big Shoe talks to Joseph Carrabis for a preview and a review of political social media efforts and effects. Carrabis is Chairman and Chief Research Officer of NextStage Evolution, LLC, NextStage Global LTD, and a founder of KnowledgeNH, NH Business Development Network and the Center for Semantic Excellence. He's a Senior Research Fellow and Advisory Board Member to the Society for New Communications Research and frequent contributor to www.SoMeElection08.ning.com. You've heard the pundits and the pollsters but what does Joseph's online predictive crystal ball tell about how close the election is (http://tinyurl.com/63hec9); how messages are being received and re-interpreted and if O.J. Simpson is really a factor - http://tinyurl.com/669kc8. We'll catch up on Joseph's consulting business (http://www.nextstagevolution.com) and share best practices for marketers in the fields of predictive intelligence, persuasion engineering and interactive analytics. On the day before the election, Joseph Carrabis and The Really Big Shoe will reveal what's behind the voting booth curtain. 1:11:20 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-158099.mp3 Fri, 24 Oct 2008 16:04:09 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-158099.mp3 http://recordings.talkshoe.com/TC-18410/TS-158099.mp3 The Really Big Shoe seeks the "secrets of social media marketing" with author of book by same name http://ssmmbook.com and all around great guy, Paul Gillin. Paul Gillin will talk about how to use online communications and customer communities to "turbo-charge" your business even with today's media & gas prices and declining marketing budgets. We'll talk about Paul's career path http://paulgillin.com/about from TechTarget and Computerworld to being one of "The New Influencers" (http://tinyurl.com/3s8jzk). Paul says the "only sin in social media right now is inaction" - we'll talk about all the sins, sinners and saints! Business Adam Zand EPISODE22 - Adam Zand's Really Big Shoe The Really Big Shoe seeks the "secrets of social media marketing" with author of book by same name http://ssmmbook.com and all around great guy, Paul Gillin. Paul Gillin will talk about how to use online communications and customer communities to "turbo-charge" your business even with today's media & gas prices and declining marketing budgets. We'll talk about Paul's career path http://paulgillin.com/about from TechTarget and Computerworld to being one of "The New Influencers" (http://tinyurl.com/3s8jzk). Paul says the "only sin in social media right now is inaction" - we'll talk about all the sins, sinners and saints! 51:14 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-156760.mp3 Fri, 17 Oct 2008 15:05:38 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-156760.mp3 http://recordings.talkshoe.com/TC-18410/TS-156760.mp3 The Really Big Shoe gets back in the marketing mix mindset this week. You simply cannot attend a marketing or social media event this season without a killer keynote from David Meerman Scott. Wait, you missed Inbound Marketing Summit (here's David with Bob Collins: http://www.utterli.com/u/utt/u-Nzk5OTY0MQ#utt-Nzk5OTY0MQ) or New Marketing Summit at Foxboro Stadium this week? Well, you must be Tweeting with David http://twitter.com/dmscott or sharing case studies for his next book "World Wide Rave"? OK, at least you justified you PR budget using "The New Rules of Marketing & PR"? Hmm ... Let's TalkShoe with David on the role of PR, marketing a book for free and if we can make it through an interview without our shared NewsEdge/Schwartz Communications experiences ;). Business Adam Zand EPISODE21 - Adam Zand's Really Big Shoe The Really Big Shoe gets back in the marketing mix mindset this week. You simply cannot attend a marketing or social media event this season without a killer keynote from David Meerman Scott. Wait, you missed Inbound Marketing Summit (here's David with Bob Collins: http://www.utterli.com/u/utt/u-Nzk5OTY0MQ#utt-Nzk5OTY0MQ) or New Marketing Summit at Foxboro Stadium this week? Well, you must be Tweeting with David http://twitter.com/dmscott or sharing case studies for his next book "World Wide Rave"? OK, at least you justified you PR budget using "The New Rules of Marketing & PR"? Hmm ... Let's TalkShoe with David on the role of PR, marketing a book for free and if we can make it through an interview without our shared NewsEdge/Schwartz Communications experiences ;). 55:14 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-154850.mp3 Fri, 10 Oct 2008 15:05:41 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-154850.mp3 http://recordings.talkshoe.com/TC-18410/TS-154850.mp3 The Big Shoe checks in with Gradon Tripp, founder of Social Media for Social Change htttp://www.sm4sc.com @sm4sc. SM4SC launches tonight with the "must attend" event of the Boston social season. Before we hoity toity trot off to the Harvard Club, let's talk to Gradon Tripp about using social media for social change; people who have helped with the event; sponsors; Jane Doe Inc. http://www.janedoe.org - the first beneficiary; Gradon's connection to preventing men's violence against women; and what's next for the organization. We hope to see you tonight, but this Really Big Shoe will get you in a giving mood. Business Adam Zand EPISODE20 - Adam Zand's Really Big Shoe The Big Shoe checks in with Gradon Tripp, founder of Social Media for Social Change htttp://www.sm4sc.com @sm4sc. SM4SC launches tonight with the "must attend" event of the Boston social season. Before we hoity toity trot off to the Harvard Club, let's talk to Gradon Tripp about using social media for social change; people who have helped with the event; sponsors; Jane Doe Inc. http://www.janedoe.org - the first beneficiary; Gradon's connection to preventing men's violence against women; and what's next for the organization. We hope to see you tonight, but this Really Big Shoe will get you in a giving mood. 31:10 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-152690.mp3 Fri, 03 Oct 2008 16:02:51 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-152690.mp3 http://recordings.talkshoe.com/TC-18410/TS-152690.mp3 Really Big Show talks online art and social change. At the end of Ramadan and start of the Jewish New Year, we'll look at how art and advocacy work towards peace in the Middle East. Photographer Rachel Feierman will share her images and audio project with Mohammed Farra "The Realists: Portraits & Interviews" http://www.artistascitizen.org/projects/3/#/intro/home as part of OneVoice Movement. We'll talk about how http://www.artistascitizen.org blends art and journalism. The mission of "The Artist as Citizen" Web and offline program is to encourage art students towards pragmatic social engagement; asking them to confront issues that will directly impact American society and their own lives. The ultimate goal is to develop a grassroots network of students who think for themselves, use what they learn directly in their own work, and include it in discussion with friends and family. OneVoice is an international movement of Americans, Palestinians, Israelis, Europeans, Muslims, Jews and Christians who are fed up with the ongoing conflict and who are ready and eager to support a serious process, leading to a comprehensive agreement that will fulfill the hopes and aspirations of both the Palestinian and the Israeli people for a two-state solution. More: http://www.onevoicemovement.org We'll talk the role of art in social change; as Artist As Citizen says: "The challenge of our time is not to get people to think one way or another, but simply to get them to think." Business Adam Zand EPISODE19 - Adam Zand's Really Big Shoe Really Big Show talks online art and social change. At the end of Ramadan and start of the Jewish New Year, we'll look at how art and advocacy work towards peace in the Middle East. Photographer Rachel Feierman will share her images and audio project with Mohammed Farra "The Realists: Portraits & Interviews" http://www.artistascitizen.org/projects/3/#/intro/home as part of OneVoice Movement. We'll talk about how http://www.artistascitizen.org blends art and journalism. The mission of "The Artist as Citizen" Web and offline program is to encourage art students towards pragmatic social engagement; asking them to confront issues that will directly impact American society and their own lives. The ultimate goal is to develop a grassroots network of students who think for themselves, use what they learn directly in their own work, and include it in discussion with friends and family. OneVoice is an international movement of Americans, Palestinians, Israelis, Europeans, Muslims, Jews and Christians who are fed up with the ongoing conflict and who are ready and eager to support a serious process, leading to a comprehensive agreement that will fulfill the hopes and aspirations of both the Palestinian and the Israeli people for a two-state solution. More: http://www.onevoicemovement.org We'll talk the role of art in social change; as Artist As Citizen says: "The challenge of our time is not to get people to think one way or another, but simply to get them to think." 1:08:04 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-148659.mp3 Fri, 19 Sep 2008 16:07:56 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-148659.mp3 http://recordings.talkshoe.com/TC-18410/TS-148659.mp3 Really Big Shoe talks documentary film making with Byron Hurt - www.bhurt.com. We'll discuss his: latest 10-min long Obama & 50 Cent work; career path so far from black student documentary and teaching boys/men to fight men's violence against women and how that influenced works like "I Am A Man" http://www.bhurt.com/iAmAMan.php and "Hip-Hop: Beyond Beats and Rhymes." We'll discuss eduction components of his work http://www.pbs.org/independentlens/classroom/genderpop.html as curriculum. Aspiring film/documentary producers will hear funding issues and even how to get submitted for film festivals or HBO and PBS. Film fans will hear about Hurt's vision. Byron Hurt is a powerful voice on black masculinity and a film maker to watch. Business Adam Zand EPISODE18 - Adam Zand's Really Big Shoe Really Big Shoe talks documentary film making with Byron Hurt - www.bhurt.com. We'll discuss his: latest 10-min long Obama & 50 Cent work; career path so far from black student documentary and teaching boys/men to fight men's violence against women and how that influenced works like "I Am A Man" http://www.bhurt.com/iAmAMan.php and "Hip-Hop: Beyond Beats and Rhymes." We'll discuss eduction components of his work http://www.pbs.org/independentlens/classroom/genderpop.html as curriculum. Aspiring film/documentary producers will hear funding issues and even how to get submitted for film festivals or HBO and PBS. Film fans will hear about Hurt's vision. Byron Hurt is a powerful voice on black masculinity and a film maker to watch. 36:00 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-144873.mp3 Fri, 05 Sep 2008 16:11:22 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-144873.mp3 http://recordings.talkshoe.com/TC-18410/TS-144873.mp3 Change of pace with show notes due to way too much Twitter use ... @astrout 4pm? Topix: what heck @mzinga does ;), trends in SoMe/community build/crowd sourcing; if Cluetrain is wrong; best of BBQ, recipes? about 3 hours ago from TwitterBerry in reply to astrout Business Adam Zand EPISODE17 - Adam Zand's Really Big Shoe Change of pace with show notes due to way too much Twitter use ... @astrout 4pm? Topix: what heck @mzinga does ;), trends in SoMe/community build/crowd sourcing; if Cluetrain is wrong; best of BBQ, recipes? about 3 hours ago from TwitterBerry in reply to astrout 51:55 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-139427.mp3 Thu, 14 Aug 2008 15:34:16 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-139427.mp3 http://recordings.talkshoe.com/TC-18410/TS-139427.mp3 Rescheduling this -- Is the press release alive or dead or is it in living purgatory? Tom Foremski of Silicon Valley Watcher http://www.siliconvalleywatcher.com has been sharing his opinions on its life signs and even more interesting topics for Silicon Valley Watcher (and previously FT). He is approachable by PR people (even out of work PR people) and is my go to source for innovation, privacy, funding and business model follies in tech. The Shoe is thrilled to talk to the Watcher. You will not be bored on this Shoe (well, except if I start pontificating). By the way, Sam Whitmore is already providing an 8 min video if you don't have time for me ;) http://www.youtube.com/watch?v=OdFtXmIkqPs Business Adam Zand EPISODE16 - Adam Zand's Really Big Shoe Rescheduling this -- Is the press release alive or dead or is it in living purgatory? Tom Foremski of Silicon Valley Watcher http://www.siliconvalleywatcher.com has been sharing his opinions on its life signs and even more interesting topics for Silicon Valley Watcher (and previously FT). He is approachable by PR people (even out of work PR people) and is my go to source for innovation, privacy, funding and business model follies in tech. The Shoe is thrilled to talk to the Watcher. You will not be bored on this Shoe (well, except if I start pontificating). By the way, Sam Whitmore is already providing an 8 min video if you don't have time for me ;) http://www.youtube.com/watch?v=OdFtXmIkqPs 39:07 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-138769.mp3 Tue, 12 Aug 2008 16:45:46 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-138769.mp3 http://recordings.talkshoe.com/TC-18410/TS-138769.mp3 Really Big Shoe has been enjoying an Internet radio vacation during typhoon season in Mass. We're back with a cause that I've gotten behind - www.stophandgunviolence.org. The local nonprofit works to prevent firearm violence through public awareness and legislation - without banning guns. You might not know our guest, John Rosenthal, but if you've been on the Mass Pike near Fenway Park during the past eight years, you've seen the amazing 252 foot billboard for the cause. We'll talk to John about his interest and history with the program, which organizations/folks help out (besides me) and try to get a teaser on what we'll see at the next unveiling on Aug. 19 at 10 a.m. Business Adam Zand EPISODE14 - Adam Zand's Really Big Shoe Really Big Shoe has been enjoying an Internet radio vacation during typhoon season in Mass. We're back with a cause that I've gotten behind - www.stophandgunviolence.org. The local nonprofit works to prevent firearm violence through public awareness and legislation - without banning guns. You might not know our guest, John Rosenthal, but if you've been on the Mass Pike near Fenway Park during the past eight years, you've seen the amazing 252 foot billboard for the cause. We'll talk to John about his interest and history with the program, which organizations/folks help out (besides me) and try to get a teaser on what we'll see at the next unveiling on Aug. 19 at 10 a.m. 31:11 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-134301.mp3 Wed, 23 Jul 2008 14:04:55 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-134301.mp3 http://recordings.talkshoe.com/TC-18410/TS-134301.mp3 Calling Fashionistas and PR agency innovators - Today on the Big Shoe we borrow the important Project Runway question, "Are you in, or are you out?" Erin Crumpacker works for Jack + Bill, one of the hippest PR/communications firms in NYC - they are the "fashion forward" part of Porter Novelli. She will share a recent "Casting Call" event (http://www.jackandbillpr.com/casting.html) that is seeking the next big names in jewelry, clothing, modeling and styling. So dress to impress (the Internet can see you) and read up at their blog: http://blog.jackandbillpr.com and then we'll try on some of the latest PR fashions at 2 p.m. ET today. Fierce is a fashion, Adam Business Adam Zand EPISODE13 - Adam Zand's Really Big Shoe Calling Fashionistas and PR agency innovators - Today on the Big Shoe we borrow the important Project Runway question, "Are you in, or are you out?" Erin Crumpacker works for Jack + Bill, one of the hippest PR/communications firms in NYC - they are the "fashion forward" part of Porter Novelli. She will share a recent "Casting Call" event (http://www.jackandbillpr.com/casting.html) that is seeking the next big names in jewelry, clothing, modeling and styling. So dress to impress (the Internet can see you) and read up at their blog: http://blog.jackandbillpr.com and then we'll try on some of the latest PR fashions at 2 p.m. ET today. Fierce is a fashion, Adam 42:11 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-131443.mp3 Fri, 11 Jul 2008 12:01:54 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-131443.mp3 http://recordings.talkshoe.com/TC-18410/TS-131443.mp3 This week the Shoe seeks out THE person who knows everything about mainstream media (whatever that is), new media (whatever that is) and what's now and next - yep, it's Sam Whitmore, founder of Media Survey http://www.mediasurvey.com/. We'll chat about: downsizing trends in media; The Wake and possible rebirth of newspapers; the real story behind PR at FOX News; Craig Ferguson; Sam's business/consulting services and even what it's like to move so far away from Massachusetts. If you don't know Sam, what's wrong with you?! Sorry, if you don't know Sam, you will after this Shoe! Business Adam Zand EPISODE12 - Adam Zand's Really Big Shoe This week the Shoe seeks out THE person who knows everything about mainstream media (whatever that is), new media (whatever that is) and what's now and next - yep, it's Sam Whitmore, founder of Media Survey http://www.mediasurvey.com/. We'll chat about: downsizing trends in media; The Wake and possible rebirth of newspapers; the real story behind PR at FOX News; Craig Ferguson; Sam's business/consulting services and even what it's like to move so far away from Massachusetts. If you don't know Sam, what's wrong with you?! Sorry, if you don't know Sam, you will after this Shoe! 55:37 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-129556.mp3 Wed, 02 Jul 2008 16:41:42 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-129556.mp3 http://recordings.talkshoe.com/TC-18410/TS-129556.mp3 Who's the first PR blogger you ever read? Excluding my co-worker at the time. Todd Van Hoosear, I read Jeremy Pepper and Pop! PR Jots http://pop-pr.blogspot.com/. It was (and is) fresh, fun, well-written, but still was just a PR blog. My personal bias against blogs, sure, but I didn't truly enjoy and interact with Jeremy Pepper until we eat, drank and drank some more during a recent TweetUp (thanks @DougH) in Santa Monica. So the time has come for the truth and consequences to be revealed - Jeremy Pepper is going to be on the Shoe today! He is a F*^king rock star in PR. Shoe you soon - our community is calling! Business Adam Zand EPISODE10 - Adam Zand's Really Big Shoe Who's the first PR blogger you ever read? Excluding my co-worker at the time. Todd Van Hoosear, I read Jeremy Pepper and Pop! PR Jots http://pop-pr.blogspot.com/. It was (and is) fresh, fun, well-written, but still was just a PR blog. My personal bias against blogs, sure, but I didn't truly enjoy and interact with Jeremy Pepper until we eat, drank and drank some more during a recent TweetUp (thanks @DougH) in Santa Monica. So the time has come for the truth and consequences to be revealed - Jeremy Pepper is going to be on the Shoe today! He is a F*^king rock star in PR. Shoe you soon - our community is calling! 1:11:51 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-127614.mp3 Tue, 24 Jun 2008 17:05:09 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-127614.mp3 http://recordings.talkshoe.com/TC-18410/TS-127614.mp3 This week we take to the world of Green. No, not the championship Celtics - the Shoe will discuss green building, services and products with Allison Friedman, co-founder & VP business development for Rate it Green (www.rateitgreen.com). We'll talk about the user-driven directory, rating resources and community hang-out for everyone interested in green building. We'll detour to "green washing," some myths in the product world (those expensive light bulbs have what?) and recall Allison's first quest for remodeling her home in an environmentally sensitive way. We may even ask for her favorite Chili recipes (yum). So come on in from the rain and wind, give the solar panels a rest and join the Shoe. Keeping it real Green, Adam (ThisDudeAbides) Zand Business Adam Zand EPISODE9 - Adam Zand's Really Big Shoe This week we take to the world of Green. No, not the championship Celtics - the Shoe will discuss green building, services and products with Allison Friedman, co-founder & VP business development for Rate it Green (www.rateitgreen.com). We'll talk about the user-driven directory, rating resources and community hang-out for everyone interested in green building. We'll detour to "green washing," some myths in the product world (those expensive light bulbs have what?) and recall Allison's first quest for remodeling her home in an environmentally sensitive way. We may even ask for her favorite Chili recipes (yum). So come on in from the rain and wind, give the solar panels a rest and join the Shoe. Keeping it real Green, Adam (ThisDudeAbides) Zand 45:04 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-124438.mp3 Tue, 17 Jun 2008 14:01:29 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-124438.mp3 http://recordings.talkshoe.com/TC-18410/TS-124438.mp3 I had a blast at Blog Potomac http://www.blogpotomac.com/ in fabulous Falls Church, VA on Friday, June 13. One guy I wanted to speak with more was Shashi Bellamkonda, social media swami at Network Solutions in Herndon, VA. So today, through the power of TalkShoe, I get to catch up for his thoughts about the conference, what's up on his blogs www.shashi.name and www.solutionsarepower.com, his career path and how he used social media to create his job title at Network Solutions. P.S. "Adam Zand's Really Big Shoe" is now available on iTunes for those living in The World of Steve Jobs. Check it, Booyakasha! ... http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=282771596 Business Adam Zand EPISODE8 - Adam Zand's Really Big Shoe I had a blast at Blog Potomac http://www.blogpotomac.com/ in fabulous Falls Church, VA on Friday, June 13. One guy I wanted to speak with more was Shashi Bellamkonda, social media swami at Network Solutions in Herndon, VA. So today, through the power of TalkShoe, I get to catch up for his thoughts about the conference, what's up on his blogs www.shashi.name and www.solutionsarepower.com, his career path and how he used social media to create his job title at Network Solutions. P.S. "Adam Zand's Really Big Shoe" is now available on iTunes for those living in The World of Steve Jobs. Check it, Booyakasha! ... http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=282771596 52:39 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-120913.mp3 Tue, 03 Jun 2008 13:05:40 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-120913.mp3 http://recordings.talkshoe.com/TC-18410/TS-120913.mp3 Really Big Shoe fans, This week we take to the big frozen pond with Chris Botta, former VP of Communications for the New York Islanders. Chris and the team were responsible for implementing the innovative "Blog Box" program where rotating series of bloggers cover the team. We'll talk social media and sports, NHL innovations, get some gems from 20 years of team communications (maybe a Mike Milbury or John Tonelli story?) and even hear about a charity he supports, Smile Train. In the meantime, check out his current blog http://nyipointblank.blogspot.com/ and get your "skater relations" questions ready. As always, check out http://www.talkshoe.com/tc/18410. Old time hockey, Adam Business Adam Zand EPISODE6 - Adam Zand's Really Big Shoe Really Big Shoe fans, This week we take to the big frozen pond with Chris Botta, former VP of Communications for the New York Islanders. Chris and the team were responsible for implementing the innovative "Blog Box" program where rotating series of bloggers cover the team. We'll talk social media and sports, NHL innovations, get some gems from 20 years of team communications (maybe a Mike Milbury or John Tonelli story?) and even hear about a charity he supports, Smile Train. In the meantime, check out his current blog http://nyipointblank.blogspot.com/ and get your "skater relations" questions ready. As always, check out http://www.talkshoe.com/tc/18410. Old time hockey, Adam 57:23 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-118353.mp3 Tue, 20 May 2008 16:16:32 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-118353.mp3 http://recordings.talkshoe.com/TC-18410/TS-118353.mp3 Join the Really Big Shoe as we welcome Owen Mack of coBrandit. Here's what Owen is most interested in these days: -- live video: tools, platforms and strategies -- the relationship between online and offline: events and video -- integrating video with ad/mktg/pr programs: creating feedback loops -- the continuing evolution of video advertising & pr: formats and techniques. We'll also see if there is a business model for video on YouTube and its clones and if the independent content producers are about to get marginalized/shafted (again) by big brand media. Here's contact for our star - Owen Mack Strategy & Development coBRANDiT VIDEO http://cobrandit.com 119 Braintree Street #702 Boston, MA 02134 Business Adam Zand EPISODE5 - Topaz Partners Really Big Shoe Join the Really Big Shoe as we welcome Owen Mack of coBrandit. Here's what Owen is most interested in these days: -- live video: tools, platforms and strategies -- the relationship between online and offline: events and video -- integrating video with ad/mktg/pr programs: creating feedback loops -- the continuing evolution of video advertising & pr: formats and techniques. We'll also see if there is a business model for video on YouTube and its clones and if the independent content producers are about to get marginalized/shafted (again) by big brand media. Here's contact for our star - Owen Mack Strategy & Development coBRANDiT VIDEO http://cobrandit.com 119 Braintree Street #702 Boston, MA 02134 39:44 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-115924.mp3 Tue, 13 May 2008 14:02:08 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-115924.mp3 http://recordings.talkshoe.com/TC-18410/TS-115924.mp3 Would you like to exceed your expectations in life? Join Stever Robbins in a free form Big Shoe looking at career development through myth busting, personal branding and getting it done. Stever was probably on e-mail before you could vote and before Al Gore invented the Internet. For show prep, check out www.SteverRobbins.com and www.GetItDoneGuy.com and for career guidance check out: http://blog.steverrobbins.com/getitdoneguy/2008/04/ten-career-lies-v4/ Shoe with us and learn how to be your own Get-it-Done Guy or Lady! Business Adam Zand EPISODE4 - Topaz Partners Really Big Shoe Would you like to exceed your expectations in life? Join Stever Robbins in a free form Big Shoe looking at career development through myth busting, personal branding and getting it done. Stever was probably on e-mail before you could vote and before Al Gore invented the Internet. For show prep, check out www.SteverRobbins.com and www.GetItDoneGuy.com and for career guidance check out: http://blog.steverrobbins.com/getitdoneguy/2008/04/ten-career-lies-v4/ Shoe with us and learn how to be your own Get-it-Done Guy or Lady! 57:27 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-113957.mp3 Tue, 06 May 2008 13:24:42 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-113957.mp3 http://recordings.talkshoe.com/TC-18410/TS-113957.mp3 We welcome Paolo Tosolini, new media business manager, Enterprise & Partner Group at Microsoft. We'll be talking about enterprise podcasting and idea generation in large (and small) companies. Paolo is the program manager for Academy Mobile an internal effort that puts podcasts on a corporate Intranet. He plans to package the program in the future as a marketable product for any company. This is a product under development and an internal experience for the past 10 months. Nothing external is available other than a video on YouTube that explains the basics: http://www.youtube.com/watch?v=-D3g1A5ocik TalkShoe with you soon. Cheers, Adam Business Adam Zand EPISODE3 - Topaz Partners Really Big Shoe We welcome Paolo Tosolini, new media business manager, Enterprise & Partner Group at Microsoft. We'll be talking about enterprise podcasting and idea generation in large (and small) companies. Paolo is the program manager for Academy Mobile an internal effort that puts podcasts on a corporate Intranet. He plans to package the program in the future as a marketable product for any company. This is a product under development and an internal experience for the past 10 months. Nothing external is available other than a video on YouTube that explains the basics: http://www.youtube.com/watch?v=-D3g1A5ocik TalkShoe with you soon. Cheers, Adam 26:59 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-112089.mp3 Tue, 29 Apr 2008 15:12:44 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-112089.mp3 http://recordings.talkshoe.com/TC-18410/TS-112089.mp3 Your friends at Topaz are joined by a friend of Topaz - Larry Lawfer is an expert in video production and technology. Check out Larry's "reel" and business at http://www.yourstorys.com/. Better yet, join this TalkShoe and discuss if quality video production and interview skills have a place in the world of YouTube's "Chocolate Rain," LonelyGirl or even Rocketboom and Bambi Francisco's Vator.tv? Business Adam Zand EPISODE2 - Topaz Partners Really Big Shoe Your friends at Topaz are joined by a friend of Topaz - Larry Lawfer is an expert in video production and technology. Check out Larry's "reel" and business at http://www.yourstorys.com/. Better yet, join this TalkShoe and discuss if quality video production and interview skills have a place in the world of YouTube's "Chocolate Rain," LonelyGirl or even Rocketboom and Bambi Francisco's Vator.tv? 45:42 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy http://recordings.talkshoe.com/TC-18410/TS-109800.mp3 Tue, 22 Apr 2008 14:26:21 -0700 ThisDudeAbides.Zand@gmail.com http://recordings.talkshoe.com/TC-18410/TS-109800.mp3 http://recordings.talkshoe.com/TC-18410/TS-109800.mp3 You'll know when we know ... Maybe: Our lunch today with C.C. Chapman; What is Earth Day? Good and bad internships; Pope visit recap; PA Primary preview; Topics you'd like to hear at events; Are you going to NewComm Forum, Social Media Club Boston or PodCamp NYC? Do PR agencies understand how to charge for social media relations? Passover recipes? Business Adam Zand EPISODE1 - Topaz Partners Really Big Shoe You'll know when we know ... Maybe: Our lunch today with C.C. Chapman; What is Earth Day? Good and bad internships; Pope visit recap; PA Primary preview; Topics you'd like to hear at events; Are you going to NewComm Forum, Social Media Club Boston or PodCamp NYC? Do PR agencies understand how to charge for social media relations? Passover recipes? 27:09 clean Marketing, Public Relations, Culture, Social Media, Art, Commerce, Zand, Business Strategy