http://www.talkshoe.com/talkshoe/web/tscmd/tc/13431 en-us This work is licensed under a Creative Commons License - Attribution-NonCommercial-ShareAlike - http://creativecommons.org/licenses/by-nc-sa/2.0/ Education This audio course by Adjunct Professor Mark Juliano, parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com 720 http://www.talkshoe.com/custom/images/icons/TC-13431-MainIcon.jpg http://www.talkshoe.com/talkshoe/web/tscmd/tc/13431 100 100 Prof Mark Entrepreneurship & Business Course This audio course by Adjunct Professor Mark Juliano, parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com Prof Mark mark@juliano.com clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-44695.mp3 Tue, 11 Sep 2007 18:26:06 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-44695.mp3 http://recordings.talkshoe.com/TC-13431/TS-44695.mp3 We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much. Education Prof Mark Class 25 - Inventor verus Marketing person We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much. 17:27 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-35036.mp3 Wed, 18 Jul 2007 18:50:02 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-35036.mp3 http://recordings.talkshoe.com/TC-13431/TS-35036.mp3 Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company. Education Prof Mark Class 25 - Company Ownership Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company. 30:15 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-28775.mp3 Tue, 26 Jun 2007 19:02:33 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-28775.mp3 http://recordings.talkshoe.com/TC-13431/TS-28775.mp3 Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session. Education Prof Mark Class 23 - Open Discussion - Call into TalkShoe Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session. 39:26 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-29940.mp3 Fri, 22 Jun 2007 12:13:34 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-29940.mp3 http://recordings.talkshoe.com/TC-13431/TS-29940.mp3 We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc. Education Prof Mark Class 22 - Advertising We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc. 31:30 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-28774.mp3 Fri, 15 Jun 2007 12:44:03 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-28774.mp3 http://recordings.talkshoe.com/TC-13431/TS-28774.mp3 Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars. Education Prof Mark Class 21 - Marketing Budgets Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars. 28:45 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-26004.mp3 Fri, 01 Jun 2007 16:55:50 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-26004.mp3 http://recordings.talkshoe.com/TC-13431/TS-26004.mp3 Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign. Education Prof Mark Class 20 - Vertical Marketing Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign. 16:10 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-23401.mp3 Fri, 18 May 2007 13:33:43 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-23401.mp3 http://recordings.talkshoe.com/TC-13431/TS-23401.mp3 Product management and interview with Aaron Brauser. Education Prof Mark Class 19 - Product Management Product management and interview with Aaron Brauser. 29:14 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-22101.mp3 Fri, 11 May 2007 13:58:19 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-22101.mp3 http://recordings.talkshoe.com/TC-13431/TS-22101.mp3 Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc. Education Prof Mark Class 18 - Classic Business & Marketing Strategies Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc. 33:58 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-20881.mp3 Fri, 04 May 2007 11:40:12 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-20881.mp3 http://recordings.talkshoe.com/TC-13431/TS-20881.mp3 A discussion of Internet Advertising with a focu on Affiliate Marketing Programs. Education Prof Mark Class 17a - Internet Advertising A discussion of Internet Advertising with a focu on Affiliate Marketing Programs. 19:34 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-19498.mp3 Thu, 26 Apr 2007 12:51:52 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-19498.mp3 http://recordings.talkshoe.com/TC-13431/TS-19498.mp3 Discussion of key responsibilities of an entrepreneur and other essential management topics. Education Prof Mark Class 16 - Operations and Management Discussion of key responsibilities of an entrepreneur and other essential management topics. 22:04 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-19496.mp3 Thu, 26 Apr 2007 11:34:27 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-19496.mp3 http://recordings.talkshoe.com/TC-13431/TS-19496.mp3 A discussion of organizational structures, compensaton, hiring, firing and other HR topics Education Prof Mark Class 15 - Organizations & People A discussion of organizational structures, compensaton, hiring, firing and other HR topics 36:47 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-15823.mp3 Thu, 05 Apr 2007 17:29:38 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-15823.mp3 http://recordings.talkshoe.com/TC-13431/TS-15823.mp3 Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO Education Prof Mark Class 14 - Liquidity & Exit Strategies Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO 41:30 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-15815.mp3 Thu, 05 Apr 2007 16:48:47 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-15815.mp3 http://recordings.talkshoe.com/TC-13431/TS-15815.mp3 This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock. Education Prof Mark Class 13 - Finance & Funding Revisitied This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock. 27:37 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-13454.mp3 Fri, 23 Mar 2007 12:59:53 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-13454.mp3 http://recordings.talkshoe.com/TC-13431/TS-13454.mp3 The methods used to price products & services to consumers and businesses. Education Prof Mark Class 12 - Pricing Products & Services The methods used to price products & services to consumers and businesses. 35:59 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TC-13431/TS-13453.mp3 Fri, 23 Mar 2007 11:59:28 -0400 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-13453.mp3 http://recordings.talkshoe.com/TC-13431/TS-13453.mp3 How to sell to businesses and organizations using Strategic Selling methods Education Prof Mark Class 11b - Strategic Selling How to sell to businesses and organizations using Strategic Selling methods 22:06 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-11345.mp3 Fri, 09 Mar 2007 13:05:53 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-11345.mp3 http://recordings.talkshoe.com/TC-13431/TS-11345.mp3 Sales basics, distribution channels, direct selling, etc. Education Prof Mark Class 11a - Sales Introduction Sales basics, distribution channels, direct selling, etc. 28:41 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-11288.mp3 Wed, 07 Mar 2007 11:19:08 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-11288.mp3 http://recordings.talkshoe.com/TC-13431/TS-11288.mp3 More marketing including public relations, trade shows, events, seminar selling, etc. Education Prof Mark Class 10b - Marketing Continued More marketing including public relations, trade shows, events, seminar selling, etc. 25:26 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-11269.mp3 Wed, 07 Mar 2007 10:27:27 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-11269.mp3 http://recordings.talkshoe.com/TC-13431/TS-11269.mp3 Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing Education Prof Mark Class 10a - Marketing part 1 Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing 33:10 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-9897.mp3 Thu, 22 Feb 2007 13:44:33 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-9897.mp3 http://recordings.talkshoe.com/TC-13431/TS-9897.mp3 Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out. Education Prof Mark Class 9b - FORE Systems (A) Case Analysis & Answers Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out. 40:38 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-9564.mp3 Thu, 22 Feb 2007 12:55:42 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-9564.mp3 http://recordings.talkshoe.com/TC-13431/TS-9564.mp3 The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development Education Prof Mark Class 9a - FORE Systems (A) Case Description The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development 41:27 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-9352.mp3 Fri, 16 Feb 2007 13:33:49 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-9352.mp3 http://recordings.talkshoe.com/TC-13431/TS-9352.mp3 A class using a real world example case study to illustrate competitive strategy and positioning Education Prof Mark Class 8c - Competitive Positioning Case Study A class using a real world example case study to illustrate competitive strategy and positioning 29:59 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-8810.mp3 Fri, 16 Feb 2007 12:30:23 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-8810.mp3 http://recordings.talkshoe.com/TC-13431/TS-8810.mp3 Developing the company's business and competitive strategy. A discussion of different types of strategies. Education Prof Mark Class 8b - Competitive Strategy Developing the company's business and competitive strategy. A discussion of different types of strategies. 31:03 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-8809.mp3 Fri, 09 Feb 2007 14:01:48 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-8809.mp3 http://recordings.talkshoe.com/TC-13431/TS-8809.mp3 Discussion of analysis needed for good business, competitive and marketing strategy. Education Prof Mark Class 8a - Business Analysis & Strategy Discussion of analysis needed for good business, competitive and marketing strategy. 40:19 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-8260.mp3 Fri, 02 Feb 2007 15:39:46 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-8260.mp3 http://recordings.talkshoe.com/TC-13431/TS-8260.mp3 Figuring out the target market for products and services. Includes segmentation and sizing your market. Education Prof Mark Class 7 - Identifying the Target Market Figuring out the target market for products and services. Includes segmentation and sizing your market. 36:01 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-8259.mp3 Fri, 02 Feb 2007 14:41:06 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-8259.mp3 http://recordings.talkshoe.com/TC-13431/TS-8259.mp3 Basics of finance and forecasting. Revenue projections, costs, etc. Education Prof Mark Class 6 - Finance and Forecasting Basics of finance and forecasting. Revenue projections, costs, etc. 37:58 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7776.mp3 Fri, 26 Jan 2007 13:58:51 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7776.mp3 http://recordings.talkshoe.com/TC-13431/TS-7776.mp3 Discussion of how, how much, and where to raise money. Also compares different sources of funding. Education Prof Mark Class 5 - Funding the Company Discussion of how, how much, and where to raise money. Also compares different sources of funding. 47:41 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7775.mp3 Fri, 26 Jan 2007 11:29:55 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7775.mp3 http://recordings.talkshoe.com/TC-13431/TS-7775.mp3 The basics about, and comparisons among different forms of incorporation. Education Prof Mark Class 4b - Forms of Incorporation The basics about, and comparisons among different forms of incorporation. 16:42 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7774.mp3 Fri, 26 Jan 2007 10:59:15 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7774.mp3 http://recordings.talkshoe.com/TC-13431/TS-7774.mp3 A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do. Education Prof Mark Class 4a - Building a Team A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do. 24:01 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7317.mp3 Fri, 19 Jan 2007 17:37:50 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7317.mp3 http://recordings.talkshoe.com/TC-13431/TS-7317.mp3 The basics of writing a business plan including content, audience, protecting the plan, etc. Education Prof Mark Class 3 - The Business Plan The basics of writing a business plan including content, audience, protecting the plan, etc. 24:40 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7303.mp3 Fri, 19 Jan 2007 15:00:10 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7303.mp3 http://recordings.talkshoe.com/TC-13431/TS-7303.mp3 The basics and things you'll need to start your company Education Prof Mark Class 2b - Starting the Venture The basics and things you'll need to start your company 24:01 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7295.mp3 Fri, 19 Jan 2007 13:58:36 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7295.mp3 http://recordings.talkshoe.com/TC-13431/TS-7295.mp3 How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them. Education Prof Mark Class 2a - Ideas for Companies, Products & Services How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them. 34:23 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7050.mp3 Fri, 19 Jan 2007 12:59:21 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7050.mp3 http://recordings.talkshoe.com/TC-13431/TS-7050.mp3 First lecture. Discusses what makes a good entrepreneur, and why become one. Education Prof Mark Class 1 - Intro to Entrepreneurship First lecture. Discusses what makes a good entrepreneur, and why become one. 25:34 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano http://recordings.talkshoe.com/TS-7029.mp3 Fri, 19 Jan 2007 11:59:27 -0500 mark@juliano.com http://recordings.talkshoe.com/TC-13431/TS-7029.mp3 http://recordings.talkshoe.com/TC-13431/TS-7029.mp3 Introductory audio podcast that describes the course and other important information Education Prof Mark Introduction - Please Listen to First Introductory audio podcast that describes the course and other important information 16:12 clean entrepreneurship, entrepreneurism, business, sales, marketing, VC, venture capital, funding, acquisition, IPO, university, masters, professor, Carnegie, Mellon, juliano